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Why Your Brand Needs to Get Comfortable Being Uncomfortable (On Camera)

Here’s a confession: I used to think live streaming was just for gamers and influencers doing makeup tutorials.

Then I watched a B2B software company do a live product demo that crashed spectacularly—and somehow gained 10,000 new followers because of how brilliantly they handled the disaster.

That’s when it hit me: Streaming isn’t about perfection. It’s about presence.