The Feed Is Flooded. Video Still Leads.
In a world of endless scrolling, video still stops the thumb. Lisa Mirabile, founder of Vertigo Marketing Group, draws on national brand experience with American Express and Kraft to show why video cuts through the noise—and how smart strategy turns views into results.
Here’s a confession: I used to think live streaming was just for gamers and influencers doing makeup tutorials.
Then I watched a B2B software company do a live product demo that crashed spectacularly—and somehow gained 10,000 new followers because of how brilliantly they handled the disaster.
That’s when it hit me: Streaming isn’t about perfection. It’s about presence.
TV ads never disappeared—they evolved. Today’s smartest campaigns blend emotional storytelling with precise digital targeting across TV, OTT, and CTV to drive deeper engagement, recall, and measurable results.
A brand development specialist aligns identity, messaging, and strategy—unlocking growth far beyond a logo or tagline.
